I just bought a new Lund to fish the great lakes, there will be no yeti coolers on it, ever!
I was just getting ready to buy a large cooler for the fish box.
One of the crab boat captains from Deadliest Catch had to quit because of a bad back. He started making high tech coolers in Idaho. Look to be about 40% cheaper than Yeti.
http://www.cordovacoolers.com/