I seriously doubt the NRA imagined this. It ALWAYS happens when either one of the two scenarios occur:
1) They hired a Metrosexual for their ‘Communications’ team and he went full-left without authorization, or
2) The owner/president is either a Leftist or doesn’t understand the Left and figured this is what the country, and his customer base, wanted and either directed the attack on the NRA, or approved of the idea.
Usually, #2, as most people in business simply don’t spend enough time trying to understand the Left. Either way, they need a good bitch-slapping, and they’re getting it. Unless they come out FRONT AND CENTER as full NRA supporters, they are doomed...and they deserve it.
It’s Austin-the Madison, Berkley P/C bubble of Texas.