Because he doesn’t have one, ya dimwit Juan!
He never paid Cohen, so he’s not a client, pretty simple concept really.
But brilliantly played by Sean! He talks to Cohen a few times, then says he wants his status as a non-client to be protected. So of course the libs force it out, and now Hannity has CNN, MSNBC, and all the alphabet networks repeating his name over and over and over ad nauseum!
The old adage is “there’s no such thing as bad publicity, just be sure to spell my name right”....
Sean’s name is his brand and he gets untold free advertising from all his competitors over a nothingburger. Then he masterfully plays them for an hour, saying he’s going to comment on the “big news involving yours truly” to keep all those who wouldn’t watch his show on a bet tuned in til the very last minutes where he basically repeats what he said earlier, i.e. reads the recipie for the nothingburger. Meanwhile thank you all for the great free PR and welcome new viewers!
Payment is not necessary to establish attorney-client privilege.
All that matters is that the client felt the interaction was privileged when it happened.