https://www.nbcnews.com/news/us-news/nra-sticking-trump-breaks-own-record-campaign-spending-n665056
NBC News claims that the NRA spent $9.6 million supporting Trump and $12 million opposing Hillary.
The Washington Post claims that Clinton’s campaign totaled $768 million in spending and Trump’s totaled $398 million.
If Hillary couldn’t overcome the NRA while outspending them 60:1, it’s not the NRA that stopped her. Similarly, the NRA’s pro-Trump message was dominated at 40:1 by the Trump campaign message. Additionally, the NRA’s messaging was primarily national, not focused on key states. The numbers would say that the NRA’s message was big enough to be noticed, but it should not have been decisive. As for NRA members as voters, the 5 million pro-gun voters were all scared to death of Hillary, and they certainly made a difference.
Thank you very much, Pollster1!! Good info. Confirms my memory.