Maybe just maybe if the stop making up crap and start reporting the news for a change they might get people to read and see their news.
Most of the establishment media are made up of 60s and 70s Left-wing your world make it a better place hippies who cut their hair and tried to act normal. They figured that if they take over the media, public schools they could advance their agenda faster.
Much like every other central planning idea has failed, they never saw this inter-webs invention coming. :-)