The issue with Toys R Us at least with the store near us, no price matching. They can sell the same Paw Patrol toy that I got for my nephew for 12.99, TRU will sell it for 24.99..TRU lost to other stores such as Walmart and Amazon..why go to TRU if you can get the same item for cheaper at amazon or walmart
Sometimes, it may be the last place to have a desired item in stock and on the shelf. Then the difference between $25 and $13 doesn't seem so significant—if it's exactly what you want, you can't get it anywhere else (or even at all for an item no longer made), and want it now.