talked to a buddy in the league yesterday- due to poor TV ratings this year the NFL owes its advertisers $30 million in refunds and the belief is they will not charge for some super bowl ads in return...
They would have been better off paying back. Why diminish the value of your highest-valued asset?
WOW thanks for this info! Going home with some good news today.
I’m sure your buddy knows about how the ad rates are pegged to getting a certain rating on the programming, reaching a certain number of audience.
So rebates and givebacks could happen.
I’ve heard that the NFL makes more from TV than from ticket sales nowadays.
Well, clearly bad ratings translates into bad financial news for the NFL.