The tactic of ignoring this won’t work, so they think by bringing Q - which means the things he writes about - into the open and making it seem like utter kookdom, they hope to innoculate the general dump public and thinking it’s all kookdom.
Of course, it won’t work; those who think it’s kookdom will do so anyway, and those who haven’t even heard of Q are hearing about a lot of stuff he’s mentioned, and getting very concerned (and it’s only pedal to the metal from now on) and that’s the important part. Not Q himself.
That is exactly how I discovered Rush Limbaugh back in the late 80's. The media was telling us how awful this guy is and he should be taken off the air. I had to listen for myself and I was hooked. Any publicity for Q, whether he is for real or a fraud, will cause some people to find out what it's all about. And they will learn about things the media tries to hide. And they will share it with others.