Falling ad rates and makegoods argue lots of folks are tuning out.
The NFL has and could survive being hated.
It can’t survive contempt and derision.
And it looks like the NFL is determined to learn that the hard way.
Goody.
That’s what I’ve been seeing too. I hope the numbers support that view.
More than stadium attendance you are spot on to point out the real threat to the NFL and that’s declining ad revenue because of declining viewership. Once they are forced to “makegood” with free commercial spots, the death spiral will be noticeable.