However, If they were going to do something like this they should have set it up on the basis of matching funds for player contributions.
I saw that.
Even so - they aren't doing anything to make the loud-talking "Kneelers" contribute - to get some "skin in the game".
No matter where the NFL money is coming from; new money or old money, my suggestion is to make it on a matching funds basis.
I would bet that if the "Kneelers" have to put their own money in up front they would lose interest in throwing money at "Social Justice" pretty fast.