[zeugma]

For years business schools used the Coke decision to switch to New Coke as an example of what can happen even when on paper it seems like the obvious thing to do.

Interesting historical tidbit... After the whole 'coke' 'new coke' business was completed, and everything had shaken out, CocaCola had gained 6% market share. Despite how the entire thing was covered in the popular press and elsewhere, it wasn't as 'boneheaded' a move as most people seem to think.

[Abathar]

Yes, they gained it back only after losing it, then making the people happy by admitting they blew it and switching back. Remember “We heard you America - Original Coke is BACK!” A lot of credit was given to how they handled the outcry from the people.