I haven’t seen that commercial but given the number of people who have mentioned it in this thread it apparently did have an impact...opposite of attracting people to the product - since the commercial was used to promote a political agenda and not the product itself...why would they think it would be effective in getting more people to buy a product? Even if people support that agenda they aren’t seeing the commercial promoting a soup but instead that agenda. Rather unwise marketing campaign.
When liberal Madison Avenue ad people want to push liberal politics in ads the company should tell them "NO".
"No, we sell soup to all Americans - not just liberal elites and their pet victim group members... so, dump the political comments."