It is a ripoff, and the coffee tastes like plastic
*******************
In a blind tasting, very few people can tell the difference between so-called premium coffee and the much cheaper store brands. Same thing with wines and lots of other pricey products. Slick marketing is used to create an image of exclusivity in people’s minds. Its all a big scam.
But, but, but...I feel classier and ‘better’ when I pay 5-20X what it’s worth...
Long ago I failed “The Pepsi Challenge.”