Here’s the thing. The NFL and the NFL players were operating the old paradigm.
1. Made a very loud moral stand under the color of moral righteousness and under the banner of racial grievance.
2. Push the issue with some grandstanding virtue signaling.
3. The media culture will back the “movement” 100%, despite no specifics and an ambiguous identification of the problem and ambiguous articulation of solutions.
4. The opposition to the stand will be largely intimidated and no one of note will take a leadership position against the movement.
5. The movement wins, almost by default.
The script changed. Things got bungled up with step 4, and that gave average people (usually intimidated) more ability to speak their mind and engage in the debate.
The liberals continue to operate under the outdated paradigm. They simply can’t wrap their minds around the clear fact that finally, they’re being openly (for firmly) disagreed with. The see this as being defied, though.