I used to love the old highlights shows with John Facenda’s voice, usually to orchestrated songs like “What do you get with a drunken sailor?”
The announcing then was far superior. Down and distance. Not a bunch of psycho babble about how a player “feels” being second string or having been traded.
In fact, in the NFL produced Super Bowl XI with the Cowboys and Dolphins, there isn’t a single reference to the fact that Herb Adderly, the great GB cornerback, had come over that year and plugged a key weakness in that Dallas team, or that Mike Ditka, one of the mainstays of Da Bears, was now wearing a silver star. There wasn’t even a COMMENT on Duane Thomas’s goofy antics of not talking to the press the entire year. Just football.
You probably grew up with the same NFL I did. I have watched every Super Bowl, starting with the first one when I was six years old. The NFL you described from NFL Films (by the way, it was Super Bowl VI, not XI) no longer exists. As a reason why, well, just compare the team photos from 1967-1972 and for the past five years.