These are urban areas, not wilderness. The fact they had money, or chose not to live in an apartment building should not be such a spoiler for your empathy.
This also was not a natural fire, it was deliberately set in densely populated areas in multiple spots to overwhelm fire fighting defenses.
Jihad sucks when you tax people to pay to import Jahadi.
Look behind them. It's not "urban." It's uncleared dry-country wilderness with houses scattered about.