By playing both sides, he came down on the wrong side. He doesn't get it either.
NFL football is sold as entertainment. THEIR POLITICAL SPEECH IS NOT ENTERTAINMENT TO ME!
Why is that so effin' hard for them to understand? STFU and play, else you're just another perennial-whiner nuisance of which I get plenty of all week long in real life.
The owners showing solidarity with the dirt bags was one horrendous miscalculation. Most of America is pissed. Many could dismiss a few bad apples on their team when they felt the team did not support them. Once the team ownership endorses this bullshit, it’s over for many. Now you look at the entire team in a negative light. The owners got some bad intel. They should have just STFU. The NFL will discover their intel produced weapons of self destruction.