I never understood the election excuse. Because, the election was November 8th. The whole second half of the season was after the election, so presumeably those ratings for the last half of the season would be unaffected by the election.
Especially since the "election season" is mostly restricted to advertisements during commercial breaks
“presumeably those ratings for the last half of the season would be unaffected by the election.”
The snowflakes (you know, the diehard, core fan base of the NFL) are STILL sobbing over Hillary’s unfair loss. They simply cannot drag themselves out of bed to watch a game. So the election was responsible for the decline last year AND it is still holding down attendance and viewing this year.