The networks will take it in the shorts because the the prices for ad time will drop. The NFL still gets their money either way.
But when the next time the network contracts come up, that’s when the NFL will start feeling the pain.
so then, sounds like the NFL is good financially until 2022, when these contracts come up for renewal.
If we see continual erosion of the ratings between now and 2022, and keeping in mind there are reasons aside from Capernick for the ratings slide, the NFL accountants could really be sharpening their pencils, figuratively speaking, as they adjust to that reality.
Heck, Goddell may have to take a pay cut. I understand he’s paid in the tens of millions to oversee the NFL.