What if their wholesale prices went up?
It demonstrateably has not. And look at how quick the airlines backed off and set supposedly fixed rates after getting called on up to nearly $7K flights. That is gouging. And Chevron and others haven’t raised wholesale prices, it is the retail gougers. And, yes, a fine line between price gouging and fair market. But the latter is “fair”. Raising the prices which lock out all but the uber rich is not fair. It is socially indefensible.