PCness alienates everyone because no one can have their own views. StarSucks can continue to cut their throats by being the darling of PC and $10 foofoo coffee. Have they figured out the bathroom thing a la Target?
When I emerged, I joked to a Target 20 something employee who was hawking their credit card behind a podium that I should have declared myself a woman and gone to the other one. She said that while corporate might have condoned it, she would've enforced local standards and had me arrested if I tried, LOL!