“Heck your dealer’s starting point of over $30,000 is higher than anything I can find on Ford’s site for the same truck shown.”
LOL. The window sticker is linked on the page.
And right in the middle of that linked sticker, the "Total before discounts" is $30,425. I understand sticker/MSRP and all that, but the point is, the price their asking is the "after" price, not the starting price. Total MSRP is $29,675 after a $750 discount. It's right there on the sticker.