“..In the case I’m talking about, I had what I needed in my hands and before I knew it I had one of the owners standing next to me ready to accept payment via their iPad and a credit card reader. The entire transaction took less than 20 seconds and I was out the door....”
smart business owner. He’ll win great story thanks
I'd posted the story above on another thread in the last few weeks. We have the millenial's to thank for the revolution that's happening in the brick and mortar retail experience.
That is the ONE THING they get right, IMO. They demand good customer service and will go where ever that is and will sacrifice price for service almost every time.
I live @ 30 miles Southwest of Chicago in Will County, IL and have noticed so many of the small mom and pop retail and food service places going the mobile pay route (Apple Pay, Samsung Pay, mobile credit card readers, etc..) and virtually eliminating check-out registers. Personally I think it's a really smart move.
Brick and Mortar stores are dying for those who cannot make the transition. Big stores like Sears, JC Penny and others will cease to exist because they're too big, too stodgy and too slow to make the transition.
Wal-Mart by me is starting to make the transition, as is the local Best-Buy which directly competes with Amazon on price now. Simply show the Amazon price at the register and the cashier adjusts the price right there on the spot, no waiting, no manager, no approvals, etc..
For those paying attention to what's really going on on-line and in the brick and mortar stores it's really interesting to watch.