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Now, manufacturers are very deceptive.

Actually, I'd say "sugar" is more deceptive than sucrose, fructose, lactose, or any of the other natural or refined versions. Sugar could be any of them. Evaporated cane juice tells me it's not from beets or fruit. If I want to know more, I can look it up.

Actually, you are right, in that "sugar" is very ambiguous. As far as "looking it up", the problem is that, in most cases, you can't. Evaporated cane juice is a general term, and doesn't have a specific definition. All I know is that none of the language used in an ingredient label is accidental. Every term that they use is carefully chosen, and is run by both marketers and lawyers prior to use. And this particular term is chosen because most people will not think of "juice" as "sugar", and because most people who are reading nutritional labels are avoiding, among other things, "sugar". This is deception. And this is why the FDA issued a "recommendation" that evaporated cane juice is a deceptive term, and the term "sugar" should be used instead (it came out in the lawsuit against one of the yoghurt companies, IIRC). However, this was not binding, and while the FDA called the term deceptive, and said that companies (like this jelly bean company) shouldn't use it, it is not illegal to do so.