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“Now if I had a 30-second spot to talk about it - and 3 seconds of that was shown on the news - it would have been a disservice to that policy.”
get across the big idea - a protected border

And that's the answer. You promise the big idea. You state your overall goal as Trump did, like promising "MAGA" with intended objectives like protecting the border, lowering taxes and regulations, and dealing decisively with ISIS and other threats to our nation. But you should avoid a specific, detailed promise like Mexico paying for the wall if you can't keep it, especially if you repeat the promise many times during the campaign and especially if you have no intention of keeping it (dunno Trump's intentions about payment - guess we'll see).

For specifics, you look for opportunities to engage in a 10+ minute long discussion of some intricate policy and refer back to that. In Trump's case, that would be Hannity, or possibly buying 30 minutes of time on TV, or publishing a policy paper as he did and putting it on the social media for easy access, and referring back to that. I see no need to promise with no ability and/or intention to deliver.

Electing a politician is like a contract in which your side of the contract is to vote for a political candidate who will have significant power over you. That kind of contract should not be taken lightly becaue your freedom and money are directly at risk. The political candidate's side of the contract are his promises to you. Nothing else. The promise of a political candidate is all he has to offer in exchange for your granting him such power at your expense. Therefore, such promises should not be taken lightly and any elected official should be be held accountable for his side of the bargain - fulfilling his promises.

IMO, "Making America Great Again" equates to nothing less than reinstating the Constitution as written and originally understood and intended as the supreme law of the land and restoring America as a free constitutional republic. I think Trump is the man of the hour in beginning this restoration. But America's restoration requires more than just the strategic logistics of legal, political, and military improvement. It also requires integrity in our elected officials.

Trump has done more than anyone has ever done in the WH in the first four months in beginning the process of restoring our free constitutional republic. He is generally fulfilling his promises and IMO has shown himself to generally be an honest man of integrity who can be trusted. As I said, I think he is God's man for this hour. God bless him. However, that does not preclude our duty to hold him accountable to continue to keep his promises, which I expect he will do, and hold him accountable when he does not. IMO, Reagan's words apply here: our job is to "Trust, but verify".

The importance of Trump's apparent failure to keep his repeated promise that Mexico would pay for the wall is not strategically important IMO. In fact, IMO, the wall itself is not essential in reasserting our sovereignty and preventing invasion of illegals and enemies. But I guess the wall would help during Leftist regimes I guess. The importance of breaking this promise is not that it fails to fulfill Trump's strategic promises but in not keeping a promise he made repeatedly and IMO unnecessarily during the campaign. It hurts his integrity IMO and to that extent it is important.