He saw that "conservatism" properly packaged was a saleable product and he sold it well.
His spoiled-rotten progeny don't need for FOX to be successful. They can tank it and they will still be multi-millionaires.
Even better, while they are losing millions they will be garnering all sorts of support from the liberal media, academia, and show business.
Yachting expeditions with Hollywood whores are much more fun than coffee klatches with conservative stuffed-shirts.
He saw that “conservatism” properly packaged was a saleable product and he sold it well.