I agree.
PC corporate leaders. What don’t they know?
So then, the market doesn’t support women action heroes???
In spite of them pushing same, the audience just isn’t interested??? Now what???
They rejected the decades of history that made their characters great by tearing down the male characters and turning them female. They failed to understand what made the characters appealing to begin with and most of all, they failed to understand their audience is MALE not FEMALE so of course sales declined. The primarily White audience does not want to see all the main characters turned black and hispanic as well. It’s simple marketing and they went for social experimentation.
As a female fan of both Marvel and DC during the 60’s, I always preferred Marvel because the Superheroes were so much more “Heroic” and unabashedly VIRILE.
The main buyers of comics are white males. The industry alienates them at their own peril.
Yet, Doctor Who is considering a woman to play the role of the next doctor.
Political correctness is not compatible with successful business.
Marvel should look at Target, ESPN and others who've valued "diversity".
I remember the “Earn Prizes and Cash” ads in the middle or back of the comic books back in the 1970s. Also the ads for Sea Monkeys and Star Trek or Star Wars gear and other important kid equipment back then, lol.
Some just will never get it. Like many, I don’t pay any attention to the WNBA. Women on the ice skating circuit make more than men. Parity for parity’s sake achieves neither parity nor success.
It’s because they made characters homo
Like, uh, duuuuuh!
Bet not many liked that the core characters were being turned homo, either.
This guy will be pushing a broom next week.
Therefore, consumers don't want your crappy comics.
And I didn't even get an MBA from Wharton.
The internet provided young people with a forum to exchange with one another and they discovered their values were much different from those of older cosmopolitan business executives who long had been simply dictating to younger consumers.
the comic industry has long been a Preserve of social justice Warrior thinkers.
that’s been true for 30 or more years.
4Chan effect.
You mean making Thor a “trans lesbian Muslim dwarf other-kin” makes for crap sales?
Likely because they refused to acknowledge xer’s privilege by not respecting POC spaces.
Too many of their “heroes” turned out to be goober smoochers.
The correct way to expand your market is to put out products that appeals to CURRENT and NEW consumers.
You don’t replace the product current consumers prefer in order to appeal to potential new consumers. And you certainly don’t do it to appeal to SJWs who don’t care about any of your products anyhow.
For example, replacing “coke” with “new coke” attracted people who preferred the “new coke” taste but lost A LOT of current consumers - even many who preferred the new taste in blind tests but had a connection to the old product and consciously or subconsciously didn’t want to be forced to change. Adding “coke zero” kept the old customers but added those who wanted the new calorie/taste combo - some consumers decided to switch from coke to coke zero but it was their choice. One was the correct way to expand and the other wasn’t.