Wegmans is insanely cool, but they only locate in areas where highly overpaid fedgov workers or wealthy folks can spend their cash, which is good business sense. Their prices are in line with the quality of the merchandise, which is the best I have seen.
Whole Foods is suffering due to expanding outside of areas where folks have lots of disposable income, and their prices are too high, even if the quality is good.
Syracuse hardly has overpaid government workers or lots of wealthy folks.
I guess it’s just a NY thing here cause many of their stores are NOT in wealthy areas here.
I suppose that for out of state, where you’re just trying to break into the market, that would be an excellent marketing strategy.
Get people hooked and then build more.
They make a ridiculous LOT of their money on their prepared, ready to cook foods. You can virtually buy a whole meal cleaned, cut up, and seasoned and just cook it and voila`, instant *home cooked* meal.
the thing is, it works because they are SO particular about their quality.