[kabar]

Encouraging if true. I do have a hard time believing that "Generation Z outnumbers both the baby boomers and the Millennials and makes up 25% of the US population"

[Alas Babylon!]

Yeah I raised an eyebrow on that one, too. I think there's some debate on when Gen Z starts. Some say AFTER 2000 others peg it at 1995. I think 2000 would be a better start year. One other fact is it is still ongoing, in other words, babies born tomorrow would still be Gen Z’ers.

Here's a chart that shows they are a very large segment, and it was done in 2014 (three years ago, so add 12 million):

In your chart, note how the first date of 2012 is already fives years behind us. So the first crop of Baby Boomers, born in 1946, are already 71 years old. Time flies!!!!