If the playbook as changed, it's due to Trump, LePen, and Wilders.
Thank God there are some patriots left in the West who are able to break through the media monopoly on the narrative.
A new media template is coming:
Trump’s hateful rhetoric is causing immigrants and refugees to be targeted by right wing elements in the US and Europe generating a climate of fear.This climate of racism and fear is causing a few in immigrant communities to act out as a desperate means of survival against an unjust society which drove them out of their homes with endless wars and economic exploitation only to marginalize them when they arrive in Western countries. The solution obviously is to increase Muslim outreach programs and accommodate the immigrants culture and make the overall society more inclusive and welcoming of the new citizens and their social values.