It's already smashed records for ticket pre-sales.
Beauty has already beat out Finding Dory to become the fastest-selling family film in history, according to Fandango, the online ticket retailer.
This film is going to be a massive hit.
Were the ticket pre-sales BEFORE or AFTER Bill Condon and Josh Gad’s little... ahem, “reveal” about the movie? Because if it was before, that’s no indication that it will be a smash hit. For all we know, the guys who got their pre-tickets may have sent them back or even just threw them out as soon as they learned about what is actually in the movie when Condon and Gad just HAD to go public with it.
Not so sure. Most pre-ticket sales came out before the critic reviews (now at 67% on RT), so while it might do well on opening weekend, if the word of mouth or disdain by the offended is great, by their second weekend it could tank.
The important thing is that the movie is reaching the “Sahara” point (that film lost $145m), where production and advertising are so expensive that it is almost impossible to make a profit. One cynical critic pointed out that the movie has the hallmarks of being an “investor tout” by Disney, to get or hold stockholder interest at the end of 2016 on prospect that it would be a guaranteed hit.