“Federated is, or was, a conglomerate. They acquired Macy’s as it was emerging from bankruptcy in 1994, then began rebranding all the other chains they acquired as Macy’s stores. Among those stores are Bullocks, Bon Marche, Filenes, Robinsons-May, Famous-Barr, Marshal Field’s and Lord & Taylor. Federated changed their name to Macy’s Inc. in 2007.”
Doesn’t help that they managed to p*ss off a lot of those stores’ established customers in the process....
SPOT ON and in spades !