WHY THEY GET PAID THE BIG BUCKS
At the 84 Lumber Board Of Directors Meeting:
“We have $10 million dollars to spend on a 90 second Super Bowl commercial.”
“Should we use it to explain who we are and why people should buy our products?”
“Or should we use it to air a pro-illegal alien lecture and alienate half of our potential customers?”
People forget that when businesses like 84 Lumber get political that the country voting may be split 50 50 but the demographic of customer is not 50 50. The dem base is urban poor, social justice warriors/broke college kids and rich elites. They are not 84 lumbers base.
84 lumber appeals to lower middle class homeowners (weekend diy) and small contractors. These are a majority republican independent leaning customers. They blew it big league.
Potential customers likely consist largely of blue collar workers who need jobs and vote conservatively. I'm hoping we will also be "voting" against 84 lumber policy with our wallets.