Yup. Chris Wallace interviewed Pat’s owner Kraft about it, and Kraft admitted the nfl has a millenial problem. Doesn’t sound like they have figured out a solution yet.
Those dainty millenials have been Pavloved into hating manliness, which the NFL embodies (or used to embody) like nothing else.
I think the nfl’s assent to including the gender-ambigous pop-cult halftime shows and the lefty tv spots are a lame effort to luring in the dainty millenials, but so far, it’s been a fail.
It’s the same problem baseball has. Millennials just aren’t into traditional sports. If you go to a typical kids’ bedroom these days, it most likely they’ll have a poster of Lionel Messi than of any football or baseball player.