Well I hope Black Rifle does well from this, but I suspect their “10,000” figure is more of a hope than a firm commitment. I went to their website to look for their nearest location(s) and they are still a very long way from serving most locales in the USA. Nothing within 70 miles of me in eastern PA. It’s great they are pushing back against Starbucks, and I hope they grow rapidly, but I’m not sure how fast they will be able to employ 10K more ppl.
Who knows, maybe they will explode in size and Starbucks will collapse, that would be great to see!!!
I just visited the Black Rifle Coffee site and the coffee seems even more expensive than Starbucks. 12 ounces of coffee beans for $12.99-$15.99? I’m used to getting 40 ounces of coffee for that price and sometimes Starbucks French Roast is on sale for around $15 for 40 ounces. What are they thinking?