“Da’ish or Daesh
• What is it? A disputed acronym based on the group’s full Arabic name.
• Stands for: “Dawlat al-Islamiyah f’al-Iraq wa al-Sham,” which translates to “Islamic State in Iraq and the Levant.” The Levant refers to an area between the Mediterranean Sea and the Euphrates River.
• Used by: The French government, starting in September. Some Arab politicians and Arab media use the term, but the group itself doesn’t recognize it. The acronym has a negative meaning because it sounds similar to the Arabic word for “sowers of discord,” which are enemies of Islam.”
http://www.usatoday.com/story/news/world/2015/11/17/islamic-state-names/75889934/
Thanks.
The Kurds use the term at the risk of having their tongues cut out.