As a former multiple franchise Dairy Queen owner-operator I am appalled that a businessman would act this way. If he had been under some kind of stress and this was a isolated incident that be one thing but it wasn’t and he admitted it. Clearly he was in the wrong business since Dairy Queen menus and pricing are often designed to appeal to customers who cannot afford to go to the mall, Baskin Robbins, etc. Therefore your customers tend to be ethnic minorities. If he cannot tolerate this then he’s in the wrong business. I’m not a big fan of International Dairy Queen having had my own battles with them (I did say former operator) but in this case I think they acted reasonably. As for International being sued they are probably insulated by franchise agreements and/or a Territory Operator that acts as a buffer.
Thanks.
Good post.
Does the franchise agreement read that corporate can yank your franchise for what ever reason?
Two questions:
1) Why does it take so long to get a burger and it’s usually cold?
2) Why are some DQs not allowed to sell hamburgers?