[StAnDeliver]

"The trip to the store is part of the function for the bowl game that both Arkansas and Virginia Tech took part in. According to Kersey, each player on both teams gets a $450 gift card at Belk that must be spent in 90 minutes. Sprinkle reportedly took items worth more than the pre-set amount."

This is a dumb idea. It is improbably, more stupid than Guy's Grocery Games.

You import your CEO from Hot Topic to displace the Belk family and this is what you get.

[wrcase]

I still don’t understand why 90 min? Isn’t Belk a department store for middle-aged women? Perhaps they could get something nice for their mom or grandmother, but what’s 20 year old boy going to buy there?