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To: Kaslin
Newspapers depend on subscriptions for about a quarter to a third of their revenues.

TV depends on subscriptions NONE.

TV ONLY answers to their advertisers.

11 posted on 12/19/2016 7:46:51 PM PST by mrsmith (Dumb sluts: Lifeblood of the Media, Backbone of the Democrat/RINO Party!)
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To: mrsmith
Newspapers depend on subscriptions for about a quarter to a third of their revenues.

That's the problem. Subscriptions/street sales should cover the cost of distribution. The advertising should cover the costs of actually producing the paper and and providing a profit. Cut the price to 25 cents daily/$1 Sunday, and I'd probably start buying it again. But they haven't been able to get by on ad revenue since the advertisers caught them cooking the books on circulation.

And now they've put the online edition behind a paywall, which should dry up the online ads. (And they went with a front page style that I've seen with other failing papers - the same headlines are repeated over and over again on the page to make it look like they have more content than they do).

Last I read, the DMN was trying to shop itself to Gannett. Not sure how that is working out for them.

83 posted on 12/20/2016 7:37:59 PM PST by PAR35
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