The problem with 11 is that, in the real world, it usually requires repetitive behavior, after a caution, then an admonishment, etc.
Regarding his web site; a typical person might reasonably infer they were getting legal services from him.
Ergo, the public good requires the public be protected!
While I hope you are successful, these dudes would be extremely stupid to NOT meet federal ethics and code rules, when filing this case. But hey, perhaps they are!! Libtards are quite stupid!