It’s basically the NIT of College Football.
And from what I understand, schools actually lose money on these bowl games because their earnings from playing in the bowl don’t cover the expenses of sending the team and the band to the game.
The exposure and alumni giving make up for that. Going to a “good” bowl game is a big money maker in other ways.
Virginia Tech going to Charlotte will be huge for us.
I am supremely confident that, when college football was originally created, it wasn't created to be a revenue cash cow. it has been perverted into that over time by some genuinely vile individuals.