What I am saying is that by far the largest segment of the Alt-right is unfocused on whiteness. As an example, take The_Donald subreddit—which is 100% Alt-right. It has 317,000 members, and is growing at close to a thousand a day. It focuses not at all on whiteness.
If you can show me a whiteness-oriented Alt-right site with 300,000-plus members, that is growing at anything close to a thousand a day, I will stand corrected.
The Donald is NOT an alt-right subreddit. Yes, many "alt-right people" spend time and post there but it's a mix of different political thoughts. Heck, even some Freepers who don't understand what the alt-right is post and lurk there.
There IS an alt-right subreddit. It has about 10k posters. In fact, Richard Spencer (who coined the term altright with his prior publication called AltRight) is doing an AMA on Reddit this week.
Taken from the AltRight subreddit:
What is the Alt-Right?
The Alt-Right, unlike the dominant ideology of the 20th Century (Liberalism/Conservatism), examines the world through a lens of realism. Rather than continue to look at the world through the ideological blinders that Liberalism imposes in its dogmatic evangelism of the Equalitarian religion, we prefer to look & examine social relations & demographics from a perspective of what's real. Thus, racial & sexual realism is a key component of the Alt-Right - perhaps the key component that ties the diverse factions within it together.
Another core principle of the Alt-Right is Identitarianism. Identitarianism is the prioritization of social identity, regardless of political persuasion. Thus, the Alt-Right promotes White Identity and White Nationalism.
And if anyone is uncomfortable with that, they simply do NOT care.