[oh8eleven]

James Mason hawking Thunderbird Wine
Yes, very odd considering...

What's the word - Thunderbird;
What's the price - 10 cents twice.

[Calvin Locke]

I've heard it as "What's the price - thirty twice".

Just finished "The House of Mondavi" last night. E&J don't come up as much as Franzia does.

Also just watched "Bottle Shock", and I'd rather have Eliza Dushku telling me it's not Thunderbird than James Mason extolling it.

[Ax]

What’s the price? Forty-four twice.
What’s the reason? Drinkin’ Season.
What’s the reaction? Satisfaction.