Whether it was Tweets, phone calls to Savage, or other out of the box new and old media attention grabbers, Trump is the master of getting attention and marketing his brand. He always created a buzz, and his ability to do this was better than Gene Simmons of KISS, who I thought was the master of self promotion.
What better way to get attention to your potential team and your Administrations Policies and Direction than to have a stream of real talent, hangers on, and even "you got to be kidding me!" potential picks walking through that New Jersey door and doing the smile and glad handing shtick.
More fun for us trained political observers than an a FBI agent has in a Van filming all the thugs coming & going paying their respects at a Mafia Wake and Funeral.