THAT is because men like female BODIES.
Women like male checkbooks, bank accounts and wallets.
Is there a song a la Wizard of Oz, from "Lions and tigers and bear, O MY!" in that? :o)
And so the ladies think that so many tons of cosmetics will make their bodies that much more comely to the gents.
Have they ever thought of asking the gents if that’s even true? That might save them millions of dollars. Ma’am, I don’t want to see the lipstick. I want to see the smile on your face.