We know they know they are behaving poorly. There is just no excuse for this kind of stuff. They are pushing beyond limits where the rest of us are not going to put up with it any further.
Edmund Burke’s observation applies: “The only thing necessary for the triumph of evil is for good men to do nothing.”
I applaud President-elect Trump for using the technology of today to call out bad behavior, it is no longer acceptable to just put up with it, as you say. Remaining silent or tolerating abuse sends the signal that this is OK. Embarrassment and financial punishment are both effective responses.