With the left ... always it's about destroying language.
Fifty years ago, my buddies and I used to have heated conversations using words we made up at the moment. One guy would make a statement. Another, slightly irritated would reply. And on and on. People would stop and watch, trying to figure out what was going on. I imagine this has been done in a movie. We just assume we invented it, but who cares. It was hard to keep a straight face while doing it.
I this is a joke. They want us to think they are serious about this so we will agree to let it stand. Then they go back to their dorm rooms and laugh all night long. "The dumb asses think we're serious!!" They keep pushing until the whole society is tolerating totally stupid concepts.