Posted on 11/17/2016 7:58:09 PM PST by 11th_VA
Cambridge Analytica, a data analytics and ad firm that began working for Donald Trump’s campaign last summer, is touting its digital ad strategy for emphasizing a message of change in the crucial final weeks of the campaign.
“We found great success with more simple advertising from Mr. Trump’s speeches talking about different messages [and] different things he cared about,” Molly Schweickert, the company’s head of digital, told Yahoo News. The ads featured direct clips from his remarks at rallies. “The other thing that was effective was telling a story about an America that people believed they should have but didn’t have right now.” One of the campaign’s most popular digital ads was called “Two Americas.” It contrasted “Hillary Clinton’s America” — filled with Syrian refugees and undocumented immigrants who committed crimes — to “Donald Trump’s America” where a helicopter and Border Patrol SUVs are manning the U.S.-Mexico border while families are kept “safe.” The campaign ran several ads along these lines, arguing that Trump’s America would be filled with jobs and prosperity, while Clinton’s would keep “Washington insiders” in charge, causing average Americans’ lives to suffer.
Schweickert said the digital ads emphasized that “everything was about to change,” a message that exit polling showed was key to his victory. Hillary Clinton’s campaign, meanwhile, focused on disqualifying Trump in voters’ minds, arguing that he lacked the experience to be president and was unfit for the job based on his insulting comments about women, racial minorities and disabled people. A CNN exit poll, however, showed that 18 percent of people who said Trump was not qualified voted for him anyway.
“Identifying the issues people were experiencing and showing a plan for how they would change kind of outweighed the experience issue,” Schweickert said.
I wonder which ad was Hillary’s most effective.
Oh, that’s right....
Donald was the change candidate and he won in spades. He did not need to be perfect in order to be something worth picking in preference to the alternative.
[I wonder which ad was Hillary’s most effective.]
HILLARY became her own advertisement.
One thing I have noticed in two elections is that calling your opponent unfit doesn’t work. In the last election in Canada the conservatives ran many ads saying Trudeau just wasn’t ready to be PM and now the same thing H tried to do with Trump. Both times the strategy failed.
It was new and shock when Bill Clinton did it to Bush and Dole, but doesn’t work anymore ...
Yep, and a cautionary tale, at that!
Indeed she was! And her cause was not helped by the fact that there were damning videos and emails being released every other second. It’s pretty breathtaking that she thought she could pull this off in the first place. Sure, she had the MSM on her side, but voters have these new fangled things called the internet and social media. For every ad her campaign released, there had to have been hundreds of videos and articles exposing us to the real Pickles Clinton. Sorry, but this ain’t yer mama’s election, sister. The jig is up.
None, obviously ;-)
Yeah, and it sure didn’t hurt that he was running against a fat old blob of criminal corruption in a pantsuit.
And that right there was positive proof that Obama's either insane or stupid.
I thought the Hillary ad with Trump yelling all sorts of stuff was hilarious. I actually think it helped Trump.
The Hillary ad about Trump grabbing the kitty really made me mad. I kept saying, who cares? What difference does it make? A guy who wants to drain the swamp needs to be hated in Washington.
Lots of advertising works because of fear. Both Trump and Clinton used it in their advertising. But lots of people could see that there was a real reason to fear open borders, crappy trade agreements, terrorism, etc.
And lots of people also bought into the notion to be afraid of a sometimes brash guy that didn’t always talk nice. And now those same people, and their children, are afraid of the bogeyman that Hillary and the MSM created.
BBB
That was my point exactly! Lol! She failed, her ads failed, her campaign failed; there was nothing “winning” about her.
Better luck next time around, Pickles!
Wasn’t that the ad of her getting into the SUV? I thought it was very effective at getting out the vote.
I thought the clip of her going all Jello-legged on 9/11/16 was pretty effective, too. I know it wasn’t technically an ad, but it sure left quite an impression!
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