I thought it'd be high on the list of "Stuff Old People Like."
In my neck of the woods, NB has traditionally been the frumpy brand which caters to old coots. Nothing wrong with that, and maybe they've youthend their image in recent years. :)
Well, "Stuff White People Like" is a satirical blog that makes fun of liberal, urban hipster yuppies, run by a guy who is admittedly a liberal, urban hipster yuppie himself, and the list is hysterically spot-on in most cases, so there ya go.