[Ahithophel]

Agreed, hype but no heat.

[Albion Wilde]

Agreed, hype but no heat.

That's why Hannah Arendt once called thiings like this "the banality of evil." Evil rarely comes with flashing lights and a loud presentation to announce itself. It is a creepy, almost harmless-seeming thing. But its little gray minions do banal things and the sum of it adds up incrementally.